Every December, the Calabar Carnival injects a vibrant economic pulse into Cross River State, creating opportunities for local businesses to thrive. Hotels report near-full occupancy, restaurants and street vendors see a surge in customers, and artisans and craftspeople benefit from increased sales of souvenirs, costumes, and festival-themed merchandise.

Transport operators also experience higher demand as visitors navigate the city to enjoy parades, shows, and cultural events. The carnival’s ability to draw thousands of tourists not only boosts immediate revenue but also highlights Calabar as a premier destination for cultural tourism, helping local enterprises grow and sustain their businesses year-round.

From small-scale entrepreneurs to established companies, the festival fosters a thriving local economy, providing a platform for innovation, creativity, and business growth that extends well beyond the event itself.